The people who suffer the most from integration bottlenecks aren't the developers doing the work.

It’s the business executives waiting for the work to be completed.

At least that's one takeaway from Sideko’s first live demo at FinovateFall NYC. We were demoing a technical solution to a developer-lite audience, and we were pleasantly surprised by the genuine excitement about automated code generation that had a line of business executives waiting for us at our booth.

We were happy to show them how we used this mutual pain to create a platform that would significantly reduce integration time and shorten their time to revenue.

The Problem We Lived

Working as solutions engineers implementing AI solutions for Fortune 500 banks and insurance companies, Elias and I were deep in the trenches of enterprise software implementation, and faced the same challenges that every solutions engineer knows:

Every customer required us to write the same repetitive integration code from scratch—connecting APIs, managing data flows, handling various connections. We were essentially rebuilding the wheel for each implementation, trapped in a cycle of redundant development work where each project could take several months, if not longer. Then, we would spend 25% to 50% of our time on maintenance for those same projects.

As the ones building and maintaining these integrations, our pain was real, and we thought that we felt the worst of it.

What We Built

Frustrated by the inefficiency, and instead of accepting this as “how things are done,” we made a decision that would change everything:

1. First, we built an integration tool specifically designed to solve our own daily challenges, and the results were immediate—integration timelines were cut by up to 90% for some projects, allowing us and our fellow solutions engineers to focus on strategy instead of repetitive coding, and customers gained the power to handle their own integrations.
   
   But that only took care of the initial implementation, meaning we still had to account for the fact that APIs—both ours and our customers'—were constantly evolving, which still required us to spend 25% to 50% of our time taking care of these updates manually, post-implementation. It was painful, unsustainable, and error-prone.
   
   

2. So, we built a code generator that not only generates the initial integration code, but automatically keeps all integration code current with the latest API specifications, eliminating the constant maintenance burden—we help a Fortune 50 company achieve a 98% reduction in integration update time.
   
   

3. Finally, we've taken our deterministically generated SDKs, and layered in LLMs to create a hybrid approach that delivers the best of both worlds: our deterministic generator ensures reliability and consistency, while the LLM automatically writes, documents, and tests custom workflows. Our strict rule files provide guardrails and quality checks, ensuring enterprise-grade results without sacrificing the speed and customization that modern integrations demand.

Who We’re Helping

Today, Sideko serves two critical audiences:

1. Teams (including solutions engineers, like Elias and me) that work with internal and external APIs, and handle integrations for internal systems, client onboarding, and partners;
   
   

2. DevEx teams responsible for creating and maintaining API documentation, SDKs, and developer tooling. Our platform eliminates the repetitive work that both groups constantly face, allowing them to focus on delivering value rather than managing technical debt.

The response at FinovateFall confirmed what we'd suspected—integration pain resonates far beyond engineering teams, and our solution also provides immediate pain relief for business leaders, project managers, and executives who depend on these integrations working smoothly.

Check out the video to see Sideko in action!